Brad oversees all aspects of client engagement from strategy to day-to-day operations and implementation. Brad has worked with clients such as Accenture, Altria, BP, Corning, Genworth Financial, Hewlett-Packard, LG Electronics, Lilly, Central Park Conservancy, World Trade Center Redevelopment, Panasonic, Procter & Gamble and Verizon. Brad is an internationally recognized speaker and industry commentator on branding and technology. He has spoken at conferences in China, Australia, the UK and the United States, and has been interviewed by leading associations and publications, such as Brandweek, the Associated Press, How, salon.com and Wired. His work has been showcased in Print AtoZ, Communication Arts and Vogue magazines. His awards include a Clio Award, a British Design & Art Direction Pencil, and a Gold Lion from the Cannes International Festival of Creativity. Previously, Brad honed his skills working for Landor Associates; imc2, an Internet marketing and advertising agency; and Clear Ink, an Internet strategy, technology and design firm.

Elliott Scott is a Creative Director at Applied Design. Elliott’s experience as a designer has lead him to work in London, Dublin, Sydney, and New York; across a wide-range of industries, brands, and products. He’s a passionate designer—both thinker and doer—and revels in projects that require both.
Recent projects include campaign and identity for Shops at the Oculus at Westfield World Trade Center, crafting an ultra-high-legibility typeface for the Braille Institute of America, and detailed mapping work for MTA Long Island Railroad. Clients include NYU Langone Health, Hudson Square BID, Port Authority of NY & NJ, Downtown Alliance, Cleanlogic, and Pfizer to name just a few. Prior to joining Applied Design, Elliott worked at Landor Associates, Saatch&Saatchi Design, Interbrand, Moon Communications, and Zinc. Past clients include Bose, Alcoa/Times Square Alliance, Citi, New York Life, A1 Mobilkom, City of Brisbane, British Handball Association, Mercy Ships, the World Health Organization.
Elliott has been fortunate to lead and be part of award-winning teams, recognized by D&AD, AGDA, AIGA, and Fast Company Innovation By Design. He’s also been published in Creative Review, the New Times, and Computer Arts; and spoken at Type Directors Club and Letterform Archive.

Craig’s experience includes high profile projects for the National September 11 Memorial & Museum, Citi’s sponsorship of Team USA at the 2012 Olympic Games, and the World Trade Center Redevelopment. Craig executed these projects across all consumer touchpoints. He has spent the last 20 years creating, managing and implementing brands in both Europe and the United States. His strategically focused work has touched audiences on many levels and in many forms, giving him invaluable insight into the wider applications of design and customer engagement. Craig’s skill at identifying and articulating the essence of a brand was built in key creative positions he previously held at Landor Associates, Addison, Interbrand and Wolff Olins. His clients have included Barclays, the BBC, the Central Park Conservancy, Citigroup, Inc., Microsoft, the Port Authority of New York and New Jersey, Sony Computer Entertainment Europe and the World Gold Council. His accolades include a Recognition of Excellence in Design from AIGA (American Institute of Graphic Arts), Good Design Awards and a Gold Lion from the Cannes International Festival of Creativity. He holds a bachelor’s degree with honors in visual communication from Edinburgh College of Art in the United Kingdom. Craig served as an adjunct professor of graphic design at Parsons School of Design—The New School for several years, and studied Japanese at the Japan Society in New York.

Millie is a Senior Account Director at Applied where her goal is to make lasting business impact across all of our projects.
Millie has extensive experience and insights into branding programs with a diverse portfolio of clients. This in-depth knowledge allows her to manage brand programs that strengthen brands and transcend industries. Her passion lies in ensuring a strong strategic brand vision becomes an emotive brand experience.
Prior to joining Applied Design Works, Millie built her knowledge while working at Landor Associates, Wolf Olins, HZ Design group, and C Space. Her clients have included the 9/11 Museum, Anheuser-Busch InBev, Cabot Creamery, Church & Dwight, Colgate, DuPont Pioneer, Hilton, HSBC, Husqvarna, Ingersoll Rand, Johnson & Johnson, Moen, Mondelez, Pennsylvania Liquor Control Board, and Wilson Sporting Goods.
Millie received an M.B.A. from Binghamton University and a Bachelor of Arts from SUNY Oneonta. She is a Certified Master Composter in sustainability and seeks opportunities to infuse engaging, eco-friendly attributes into her projects wherever possible.

Katherine Pereira joined Applied as Managing Director of the West Coast office. In this position, she is responsible for overseeing accounts, developing client relationships and building business. Katherine is a skilled account leader with expertise in brand strategy, identity and advertising. Throughout her career, she has worked across a broad range of brands and categories including Telecommunications, Hospitality, Retail, Banking, Fast Food and many others.
Most recently Katherine held the role of Client Partner at sparks & honey where she worked to identify and maximize the business impact of future trends for her clients in beauty, CPG, and government.
Prior to that experience, Katherine was Group Managing Director at mcgarrybowen leading the JCPenney business and overseeing the inter-agency marketing process, managing a collection of agency partners. During her tenure at mcgarrybowen Katherine was responsible for building and running the agency’s brand identity and branding strategy discipline. In that position she helped clients such as Verizon, J.P. Morgan, Marriott brands and Intel reposition their brands and create a communications framework to enable consistent messaging and activation across channels and verticals.