What Matters to Craig Dobie

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New Orleans Beverage Maker Mockly Releases New Flavor

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Making a Creative Partner Out of AI: Q&A with Craig Dobie of Applied Design

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Applied Design Invokes New Orleans For Non-Alcoholic Cocktails

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Mockly® Second Line: The Essence of New Orleans in a Non-Alcoholic Elixir

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New Mockly line of cocktails captures spirit of New Orleans

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How to Make 2024 the Year Your Brand Embraces Accessible Design

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Thank you to Doug Zanger at Indie Agency News for a lively conversation with Craig Dobie and me about what we do all day. Fingers crossed, it reaches Amtrak.

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On this episode of the Ad Age Marketer’s Brief Podcast, Applied Design’s founder and managing director, Brad Scott dives deep with Adrianne Pasquarelli to explore the evolving landscape of accessibility in advertising and design, fueled by partnerships with esteemed institutions like The Braille Institute, World Trade Center, and more.

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Read on to hear our very own Craig Dobie talk about how the Westfield Shops at the Oculus ‘But First’ campaign “conveys the ideas in uncompromisingly simple forms with the beauty coming alive in the details sweated beyond the bold first impression.”

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Accessibility Is a Design Opportunity for UX Designers – Not a Roadblock UX design and accessibility are intrinsically linked, but progress remains slow experts from VMLY&R, Solarflare Studio, Digitas Japan, The&Partnership, Build in Amsterdam, Stauffer and Applied Design share with LBB’s Laura Swinton.

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On ‘Episode 14: Elliott Scott — Creative Director, Applied Design’ of the Brand Banter Podcast, the guys chatted with Elliott about his journeys both in the industry and life in general. We then took a deeper dive into the behind-the-scenes around some of his notable work with brands/initiatives like the Long Island Rail Road, Braille Institute of America, and the World Trade Center!

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Tune into this ‘Let’s Do The Right Thing’ podcast episode to hear from our West Coast Managing Director, Katherine Pereira about why it’s crucial that accessibility becomes a more holistic conversation in our industry.

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New York Festivals Advertising Awards Grand Jury is populated with industry creatives and thought leaders with a reputation for exceptional achievement within the industry and known globally for their ground-breaking award-winning work.

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New York Festivals Advertising Awards is populated with industry creatives and thought leaders with a reputation for exceptional achievement within the industry and known globally for their ground-breaking award-winning work.

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More than 200 displays guide, inform rail passengers at new grand central madison in NYC.

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Katherine Pereira: Agency Managing Directors Must Balance Client and Employee Needs

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Located in the center of the main concourse, is an impressive 30 foot wide, 11-panel array of 65” OutFront Videri screens. Eight of the screens display the full Long Island Rail Road system map. This dynamic display was designed by Applied Design and it depicts each branch line, track scheme, all 150 stations, town names, attractions and destinations.

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Applied Design’s Craig Dobie comments on the Pepsi redesign.

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Creating The Commuter Experience The highly anticipated Grand Central Madison has officially opened in Manhattan NYC. Running underground for five blocks, the station-within-a-station marks the largest rail terminal built in the U.S. since the mid-1950s. The project, which has been in the works for decades, is expected to boost train capacity on the Long Island Rail Road (LIRR) service by 40%.

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Elliott Scott: 2023 GDUSA People To Watch: For 60 Years, The First Edition of GDUSA Has Recognized ‘People to Watch’ Who Embody The Spirit of the Creative Community.

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Part 1, David Sable sat down with Applied Design’s Founding Creative Director, Craig Dobie, Founding Director Brad Scott, and Creative Director Elliot Scott, for a discussion on great design, the genesis of their firm, and how well “determined optimism” pairs with craft and creativity.

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Part 2, we go on a walking tour with the Applied Design team where they showcase and explain the thought process behind their choices for the design elements, environmental messaging, and display graphics of the WTC complex.

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Brad Scott: Retro cocktails, Brené Brown and Paul McCartney: How ad execs 
plan to unwind and escape this holiday season.

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Katherine Peria discusses Atkinson Hyperlegible with Scarlet Fu at Bloomberg Quicktake. Bloomberg Quicktake is news for the new media. Watch global stories and go deeper with original shows on business, technology, politics, and culture.

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Braille Institute’s Atkinson Hyperlegible Typeface Launches on Google Fonts for Visually Impaired

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Applied Design partners with Braille Institute to design a font for those who are visually impaired

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The Hyperlegible Typeface Changing How We See Print The coronavirus pandemic is clearly at the forefront of all of our minds—but there are countless other healthcare puzzles going on at any given time around the world. One is the low-vision paradox: Despite a decrease in blindness worldwide, people are now living long enough to lose their vision. So what does that mean for printed materials—and how can designers create fonts that are easily read by the growing population of low-vision consumers? Enter Atkinson Hyperlegible.

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Graphic designer Applied Design Works has collaborated with the nonprofit organisation Braille Institute to develop a “hyperlegible typeface” for the visually impaired community.

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Applied Design provides a behind-the-scenes look at what drove the design of Atkinson Hyperlegible, a typeface for people with low vision, which Fast Company named a winner in the Graphic Design category of its 2019 Innovation by Design Awards.

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At long last, a typeface designed specifically for low vision readers. Modern medicine has turned low vision into a public health paradox: While blindness is declining worldwide, more people are growing old enough to lose their vision. Therefore, an aging population poses a mounting low-vision challenge — especially when it comes to reading text set in type. Typefaces define the shape of text, making it legible enough for most readers while creating difficulties for people whose low vision can’t be corrected.

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This typeface hides a secret in plain sight. And that’s the point Not everyone who is vision impaired needs braille. Some just need a clearer typeface. Growing concern about vision impairment has made the century-old nonprofit Braille Institute rethink its approach and reach out to serve more people. That led to the creation of a new typeface called Atkinson Hyperlegible—the winner of our 2019 Innovation by Design Awards for Graphic Design. It’s a typeface that, at first glance, looks like any other. But it’s been carefully and quirkily designed for people who cannot usually read type very well.

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